Released on = February 7, 2006, 11:48 am

Press Release Author = Skye Communications, LLC

Industry = Advertising

Press Release Summary = Durham-based Stop Studios, formerly Grey Creative Group, is
proud to announce the launch of their new corporate identity. Stop Studios a
creative workshop that helps its clients find their voice and use it clearly within
a crowded marketplace. The firm offers communication design that is engaging and
sophisticated, and event marketing that is imaginative and disciplined. As Creative
Partners, Stop Studios' attention to detail helps their clients to execute seamless
marketing programs.

Press Release Body = Durham, NC - Durham-based Grey Creative Group is proud to
announce the launch of their new corporate identity - Stop Studios. The company's
new name, logotype and website will better highlight the nationally recognized
creative firm's creativity and vision. "Since opening shop in 2004, we've grown as a
company," says Creative Director and Principal Whitney Wilkerson. "The name and the
image of Grey Creative Group no longer underscored the dynamism and breadth of our
business. Stop Studios gives us the opportunity to express our evolution."

Stop Studios is a creative workshop that helps its clients find their voice and use
it clearly within a crowded marketplace. Stop Studios offers communication design
that is engaging and sophisticated, and event marketing that is imaginative and
disciplined. As Creative Partners, Stop Studios' attention to detail helps their
clients to execute seamless marketing programs - from the structures of a budget to
creating engaging event themes.

Stop Studios' new logotype is a visual reflection of what the firm does for its
clients - the "p" and "s" letterforms are cut off abruptly, causing the viewer to
stop and focus their attention on the white space in between the two words. "I view
the gap between 'Stop' and 'Studios' as symbolic of the creative space where we
partner with our clients to develop ideas," says Raven Manocchio, Business Director
and Principal. "We are pleased with our ability to have designed a mark that is both
immediately recognizable and that has significant contextual meaning."

In conjunction with their new name and logotype, Stop Studios is also introducing a
new 'Creative Partners' tagline. "Now more than ever, we want to emphasize our
collaborative working style," says Manocchio. "We share in our clients' risks and
rewards with every project that we undertake. Stop Studios needed a tagline that was
inclusive and articulate about how we translate our clients' objectives and
aesthetic across different mediums, including writing, brand development, client
entertaining, product launches, exhibition design, and the production of large-scale
events. The 'Creative Partners' tagline sums up these points perfectly."

When re-examining the image of Stop Studios, Wilkerson began searching for a web
hosting company that more closely reflected her company's values. "As a privately
owned firm, we have the ability to make a statement in every business decision that
we engage in," says Wilkerson. "We are a young company, yet even at this early
stage, we are concerned about instilling a strong value system for the firm." They
are now working with AISO, an environmentally friendly website hosting company that
is more aligned with Stop Studios' ideals and company culture.

AISO has made a strong commitment to help fight pollution and to conserve natural
resources, using solar panels to run their data center and office, and solar tubes
that bring in natural outside light during the day. The web hosting company also
uses AMD Opteron powered servers which consume sixty percent less energy and
generate fifty percent less heat. The company also plans on adding a green roof to
their datacenter in 2006.

When searching for smart, creative solutions that shape opinions, drive action or
offer a unique, compelling experience - Stop Studios invites you to Stop. The
creative workshop is proud of its continuing partnerships with clients such as The
American Folk Art Museum Board of Directors, The Sarah P. Duke Gardens, Clio Awards
and The Fuqua School of Business. For more information, please visit Stop Studios'
new, green-powered website at www.stopstudios.com.

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